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What Amazon Sellers Need To Know About Trademarks

person completing trademark paperwork
Photo courtesy of Helloquence.com

There are many things that you have to remember when it comes to becoming a seller in an online marketplace like Amazon. Keep in mind that this platform has several sellers around the world. As such, it is not a surprise that there are millions of products available in Amazon for sale. It means that the competition is high, which is why you have to exert efforts to make your products stand out from the rest.

Do not worry because I am here to help you make it happen. Take note that there are several strategies on how to meet the goal mentioned above. However, for this post, we are going to focus on one technique, which is to take advantage of trademarking.

Trademark

This is an intellectual property right, and it has to be registered to the proper government authority to prevent others from using the same mark on their items.

If another brand or company uses a trademark that registered to another entity, it may be held liable for trademark infringement. When this happens, there is a possibility that the person guilty of such offense will become criminally or civilly liable. Yikes!

Brand Registry

Every registered seller is expected to respect and follow the set of rules or guidelines implemented by Amazon. Recently, this large online marketplace made a more significant change by creating the new  Amazon Brand Registry Program. Under this program, all products must have a registered trademark before they can be posted on Amazon. The mark can be a text or graphic that should match a particular brand. If there is a failure to follow this rule, Amazon reserves the right to reject your items.

Amazon IP Accelerator

Registering a trademark for your products can be challenging, especially if you have no idea on how to prepare the necessary documents or how to go through the legalities involved.

Fortunately, there is a solution to this problem, and that is Amazon IP Accelerator. It aims to help business owners like you to get in touch with law firms that have proven experience in the field of intellectual property law. There are a few options to gain a trademark and Amazon brand registry:

Do it yourself

Simply applying at  www.uspto.gov or at www.trademark.com

  • Difficulty: most difficult
  • Time: 7-9 months
  • Cost: Lowest cost option

Hire a Lawyer

Although lawyers will also have to go through the steps at www.uspto.gov it’s always easier as they are much more familiar with the process:

  • Difficulty: less difficult
  • Time: 7-9 months
  • Cost: moderate

Use Amazon’s IP Accelerator

Aware of the problem, Amazon recently released their own program which allows access to Amazon’s team of in house legal specialists dedicated to this very thing

  • Difficulty: easiest
  • Time: 3 weeks (from application acceptance)
  • Cost: highest cost

The best part of all is that Amazon will provide competitive prices so that you will have an easy way of choosing the right office to contact.

AMZ-Savages-Trademarks-and-Amazon-IP-Accelerator
Amazon Trademark Options, AMZ Savages, January 2020

Benefits Of Having A Trademark

There are tons of reasons why you have to consider getting a trademark for your products. Aside from it is a strict requirement for Amazon sellers, it is also essential because of the benefits that it can give you. To start with the most important one, it will protect your business from hijackers (people who jump on your listing and will steal your buy box). Having the TM will give you access to Brand Registry, therefore Amazon will help you remove instantly any future unwanted seller from your listing. Having a trademark can provide your business with a legitimate appearance. People will become more inclined to buy your stocks because they know that you have registered your brand and the items available for sale. Second, it can set your company apart from the competitors. With a registered trademark, you will appear to be trustworthy than others.

I hope you learned something from this post. Do not forget to write your comments below. I will be happy to answer some questions about trademarking for Amazon sellers.

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